As you can imagine, every retailer struggles with how to get its message out to the public in such a way that the information they want to convey is separated from the rest of the clutter with which we are bombarded. As we pondered that question, we decided that we needed someone that knew floors from the ground up, literally. Then it hit us, who spends more time on a floor than our faithful best friend, the dog.
So the search began…where to find a dog with charisma, knowledge, and dashing good looks (after all, this was to be our spokes dog so we set the bar high)? After countless interviews and a lot photos, we have made our selection. We are happy to introduce you to Cooper!
Cooper
We work with a limited advertising budget, so we knew negotiations on the talent fee would be a challenge, but a few choice treats and chew toys got the deal done! We also knew that Cooper had the flooring experience we were looking for. You will see what we mean in the next photo where you can see Cooper clearly checking out the comfort level of some new carpet before he gives it his “Good PAWS Seal of Approval”. I am happy to report that this carpet did, indeed, pass muster!
Cooper performing a carpet comfort test.
Cooper, Welcome Aboard! We look forward to working with you!
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